Resort’s World’s Zouk nightclub, plush theater and theater showcase entertainment offerings
Go ahead, ask Bobby Reynolds if he’s been getting a lot of sleep lately.
AEG Presents Las Vegas Senior Vice President was in the driver’s seat as the local concert industry went from idle to a standstill to a COVID-19-imposed stop sign at brick-and-tumble speeds on the pedal. accelerator hurtling down an open highway.
Not only is Reynolds chairing the new Virgin Hotels theater and the first concert at the Allegiant Stadium when the EDM star Illenium christens the venue next month, he’s also overseeing one of his most ambitious projects to date: the launch of the luxurious The Theater at Resorts World. .
“Since I’ve been in town, and it’s been 16 years, nothing like this has opened up – or really anywhere else in the world,” Reynolds says, his lively voice showing no fatigue despite the aforementioned lack of night. The level of sophistication, the level of class – it’s just a higher experience than anything else. It’s a more luxurious feel than anything on the Strip. That’s right. “
Shining with largely gold and silver decor befitting a walk-in jewelry box, the 4,700-seat venue – with a potential capacity of 5,000 – aims to set a new bar for luxury. concerts. A four-story lobby lit by a large modern chandelier opens to the main hall with two-level balcony, where no seat in the room is more than 150 feet from the stage.
While the theater won’t open until later this year, four residencies have been announced, including country superstars Carrie Underwood and Luke Bryan, popster Katy Perry and one of Vegas’ most popular performers, Celine Dion.
What was Reynolds looking for when booking resident numbers?
“We were looking for what we were getting, in all honesty,” he says. “More than identifying a genre, we want to have artists who have a legacy in Las Vegas. No one has a bigger, richer, or more impressive heritage than Celine.
“And then we also wanted to have artists who don’t have a legacy in Las Vegas and build that legacy with them in Las Vegas,” he continues. “The other three artists fall into this category.”
When these performers arrive at the Theater, they will perform on a 13,550 square foot stage, one of the largest and tallest on the Strip.
“We will be able to do large arena-sized productions,” says Reynolds. “The beauty of these residences is that you charge them all at once and you charge them once. During this time, you get X number of shows. We have the ability to maintain all of these massive, massive, massive shows and amortize those costs over a number of shows.
“On top of that, we have one of the biggest stage elevators in the world,” he adds, “so we have the option of keeping the sets put together, putting them on the elevator right at the level of. stage and get them down one or even two stories. So if we wanted to bring in a late night comedian or get creative with a corporate event or something like that, we could mix the pieces up. We don’t need to just take these backdrops apart.
The video presentation of the Theater is intended to be just as flexible.
“Video isn’t just a huge video screen,” says Reynolds. “We can put a lot of different screens together to make a massive screen or split that screen and move it into different modules to deliver different looks throughout the show or different looks at the same time during the show. “
To hear Reynolds say it, it all comes down to ‘wow’.
“I think it’s actually the most technologically advanced and sophisticated place in the world for production,” says Reynolds. “People are going to walk in and be blown away by the aesthetics and that first look you get when you see something.
“The ‘wow’ factor will not only exist through ownership,” he adds, “but as you cross the line between ownership and the theater, that level of ‘wow’ will. , in my opinion, that increase. “
From A to Z: New disco and day club bringing big names to Resorts World
He used to design meetings.
He just wasn’t used to this sort of thing.
Ronn Nicolli explains.
“In my previous life, a design meeting started in a room and everyone was looking at Pinterest boards and the things they printed,” says Nicolli, a longtime Vegas nightlife executive who has spent more time. age 13 at Wynn Las Vegas.
And then he was hired as vice president of Zouk Group Las Vegas, which oversees Resorts World’s nightlife properties.
“My first day with the company started with a trip to Bali,” recalls Nicolli of a work getaway meant to catalyze ideas for the Resorts World nightclub. “On this trip, the design was based on what inspires you. One of the words that stood out was “authenticity”.
“How do you bring a Balinese-inspired paradise to Las Vegas Boulevard, a place you feel transformed when you walk in?” ” he keeps on. “Basically a second trip on a trip, a destination and a trip.”
The result: Ayu Dayclub, whose theme of the islands of Southeast Asia is both exotic and inviting.
Renowned DJ-producers such as Tiesto and Zedd will make the Ayu soundtrack, which will also feature nighttime shows.
Later this summer, Ayu’s counterpart, Zouk’s “mega-club boutique”, will open.
The 26,000 square foot multiroom nightclub will be positioned on a free musical aesthetic, its residents spanning hip-hop (G-Eazy), country (Dee Jay Silver), Latin (Becky G) and deep house ( Disclosure) as well as the required EDM stars.
“There are different genres, demographics and audiences looking to have different experiences night after night,” notes Nicolli, who is also vice president of lifestyle marketing at Resorts World. “That’s when all of a sudden Latin artists came in and hip-hop artists came in and deep house artists came in. When you looked at it all on a whiteboard , it felt more like a crazy, immersive festival than a nightclub in Las Vegas.
The emphasis on diversification is not just based on gender, but also on gender.
“There are a ton of talented female artists and a lot of them hadn’t played in Vegas,” says Nicolli. “Peggy Gou is one that I saw with my own eyes during my trip to Bali. How do we get her to do a residency with us?
“It was meaningful because it was something different,” he continues, “She hadn’t been to a show in Vegas yet. One of the personal goals of trying to create this really well-organized lineup was is how to get those parts which are very different from the competition.
While the Zouk brand may be new to Vegas, the company has a distinguished 30-year history in Asia.
This has become an asset when recruiting performers.
“Coming in, my knowledge base of what the talent industry knew about Zouk was a concern,” Nicollia admits. “All of a sudden I started to have a phone. Tiesto said to me: ‘Oh, my first concert in Asia was at Zouk.’ It has become very common in discussions with management teams. They not only knew Zouk, but they knew the high standards and notoriety that Zul held in this market. It was almost instantaneous credibility.
Now is the time to put that credibility to the test here.
So that a club feels like many.
“Think about it, the possibility for you to be in the Zouk club on a Friday night and G-Eazy is performing and because of the visuals you feel like you are in something different and new,” says Nicolli. “And then all of a sudden on Saturday Tiesto is performing – different visuals, different style of music, different style of performance.
“In that same room, we have the opportunity to bring two different experiences that make you feel, in essence, that you were in two different places,” he continues. “It was the goal.”
For more information on Resorts World, visit lvrj.com/resortsworld.
Contact Jason Bracelin at email@example.com or 702-383-0476. To follow @JasonBracelin on Twitter and @ jbracelin76 on Instagram