Rekom to open District nightclub in Cardiff
The deal for the Greyfriars Road site follows the company’s purchase of the town’s former Yard Bar, which is currently undergoing a £1.2million transformation into the UK’s first Proud Mary pub. United.
Creating 30 new jobs, the 1,400-person capacity story will reopen as a district this month in time for Freshers. It will complement Rekom’s neighboring PRYZM club, with event-driven alternative music entertainment.
Rekom’s national executive director, Russell Quelch, said the “living” city of Cardiff was a key part of the late-night operator’s UK expansion strategy.
something for everything
District meant Rekom could draw on its cluster of businesses in the Welsh capital, which ranged from après-ski themed bar Heidi’s Bier Bar to two nightclubs, party bar Steinbeck & Shaw and the Proud pub Mary.
For Quelch, that meant Rekom offered “something for everyone” in the city. “We believe Cardiff can accommodate two clubs the size of PRYZM and the District, giving us the ability to run a wider range of events and cater to a larger part of the city’s night market,” he added.
District staff will be trained in the company’s customer care and safety policy, We Care. This approach includes customer welcome ambassadors, trained first aiders and a separate medical room, taxi escort and free phone charging stations.
Quelch continued, “At Rekom, we have a guest-first philosophy, where safety and creating memorable and fun nights are our top priorities.
“The district will open in time for Freshers, where leaving the house and going clubbing will be a new experience. This is something we are very aware of as a company and our strength comes from the care we provide to our customers.
Rekom operates over 200 bars, pubs and clubs internationally and 49 in the UK. In addition to the five Cardiff venues, other venues in Wales include ATIK Wrexham and Fiction Swansea, with a The Proud Mary pub is also set to open in Swansea in early 2023.