C3-backed Superstition nightclub to open at Riverside & South Congress: on long-vacant former La Bare site

On the former long-vacant site of La Bare

The future site of the Superstition nightclub in February 2020 (Photo by Gary Miller)

The long-vacant site of former men’s strip club La Bare will reopen as a new nightclub called Superstition.

According to a press release this afternoon, the 12,000-square-foot club will host “DJs and live entertainment, along with elevated bottle service and exclusive VIP areas in downtown Austin’s largest dance club. “. Alongside a 70s theme seen in social media promotionthe club will also house a small cocktail lounge and patio called the Gold Room.

The gray building at 110 East Riverside, which previously displayed a mural teasing the Rolling Stones dates in 2020, is finding support from prominent names in Austin entertainment. As originally reported by Austin Business Journal earlier this year, the building near the intersection of East Riverside and South Congress – which at one point housed a second iteration of Sixth Street’s famed Steamboat venue – has now been leased by NoCo Hospitality, of Downtown bar Higher Ground.

The group is led by Charles Ferraro (co-owner of Hotel Vegas, Volstead Lounge and LoLo) and Paolo Soriano (co-owner of Rainey’s Reina). The project is also being funded by Elevate Development Partners and C3 Presents, who will exclusively book the club under the management of Bobby Clay. The talent scout previously told news site Axios that the new venue would specialize in electronic music.

The press release doesn’t specify an opening date, but suggests the venue will be ready to premiere this year. Alongside Superstition, ACL Fest creators C3 Presents also recently announced a new two-day festival called Two Step Inn in Georgetown, Texas, following the launch of this year’s FORMAT Festival in Arkansas.

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KEY WORDS FOR THIS JOB

Superstition, La Bare, C3 Presents, Superstition Nightclub, NoCo Hospitality

Jerry C. Greiner